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Buildable definition for fuller-looking lashes

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PrimeLash Mascara

PrimeLash Mascara

Regular price $10.99
Regular price $ Sale price $10.99
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Lift, separate and build fuller-looking definition from root to tip without turning your routine into a project.

  • Clump-conscious separation
  • Buildable everyday impact
  • Quick, polished finish
Current offer One-time purchase
No bundle required
Avioora Pick PrimeLash Mascara One-time purchase One product, no bundle commitment $10.99
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Showing 6 of 14003 reviews

★★★★★

Perfect eyelashes

It is a beautiful mascara very pleasant to use with an intense color. The eyelashes are elongated and densified, it makes a very pretty look. It leaves the eyelashes supple it is a very good care.
Customer photo accompanying this review
Shirley W.Customer review
★★★★★

Love this mascara!

This mascara is the best. I can wear it all day, and go to the gym, without it flaking. The formula is smooth and buildable. Removing is simple - the tubs slide right off. Love this mascara!
Customer photo accompanying this review
JenniferCustomer review
★★★★★

Every Lash Counts

I was surprised at the coverage PrimeLash gave my 56 y/o lashes. The brush coats each lash, even the short ones for natural look and feel, Bonus, no clumping!! This has earn its place in my daily makeup routine. Thank you for creating an amazing product,
Customer photo accompanying this reviewCustomer photo accompanying this review
Shawna H.Customer review
★★★★★

100% zadowolenia

Tusze mają u mnie wysoko postawiona poprzeczkę. Primelash ma genialna szczoteczkę, która rozdziela rzęsy i nadaje im piękny brzozowy odcień. Rzęsy są wydłużone, rozdzielone i naturalnie podkreślone. Moja ocena 5/5* polecam wypróbować !
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Anna J.Customer review
★★★★★

The best mascara I’ve tried recently!

I bought the first mascara on eBay a few months ago, as it wasn’t easy to get in the UK, since then I’ve had a daily eBay search on the product and I finally got another one last week. It’s just as amazing as I remembered, and there’s no going back now! I’ve got contact lenses and my lashes are definitely not what they were, but this mascara makes my eyes look so good.. I love it x
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Rebecca W.Customer review
★★★★★

Great for mature eyes!

I’ve been looking for eyeliner that doesn’t make me look like I have dark circles and doesn’t accentuate any puffiness under my eyes. I have oily skin, too, so that has always been a challenge for me - all eye makeup would immediately begin dissolving and flaking, ending up everywhere but on my eyes! I was never able to find something that worked for me. Until now! I absolutely love the eyeliner. I put it on in the morning and it completes the look, and I don’t think about it again. So happy with this!
Customer photo accompanying this review
Neesha M.Customer review

MAKEUP · EYES

Why it earns a place in your routine.

A defining mascara made to lift, separate and add fuller-looking impact without overcomplicating your routine.

01

Defined from root to tip

The wand helps catch and separate even shorter-looking lashes.

02

Buildable impact

Layer while the formula is still fresh to move from natural definition to a bolder finish.

03

Everyday-ready finish

A polished lash look that works for quick mornings and full makeup days.

PrimeLash Mascara

HOW TO USE

Make it part of your routine.

Wipe excess product from the wand. Apply from root to tip with a gentle zigzag motion. Add a second coat before the first fully dries.

Mascara care

For external use only. Avoid direct contact with eyes, do not share eye products and replace mascara regularly for hygienic use.

QUICK ANSWERS

Product questions, simplified.

Can I build the coverage?+

Yes. Apply thin coats and build before the previous coat dries for the cleanest separation.

How do I remove it?+

Use your preferred eye-makeup remover and press gently before wiping—avoid rubbing the delicate eye area.

What if I am sensitive to a new product?+

Review the complete ingredient list first. Patch test topical products and consult a qualified healthcare professional before beginning a new supplement.

Editorial routine ideas only. Always follow the directions, warnings and serving information on the product packaging.